Sapphire Solutions has been a trendsetter in the Licensing realm since its inception in 2010. Being the exclusive Disney licensee, we introduced a great initial line of assortment in Novelty Confectionery & Snacking in the Middle East region that took the Functional Sweet category by storm. From Surprise Eggs to Sweet goody bags, we brought about every lovable character that kids have grown up watching. And since then, we have continued to grow into a leading Licensee in the region.
SAPPHIRE
OUR STORY
Our strong distribution network helped us grow into multiple categories which further fueled the desire to tap into new business opportunities such as representing renowned brands where we launch exclusively in the region. This propelled us to design new strategies that could offer brands their new sales streams, innovation in cross-category assortment and the ultimate objective in reaching a wider consumer base.
We are a bottom-up vertical business unit providing our partners a comprehensive 360° market solution from Distribution Management, Sales & Marketing to Product Development and building brands to become category leaders.
Vision
Our Vision
Our Vision is to create new smart solutions in the Consumer Goods industry by improving the Supply chain and managing costs end-to-end by optimizing the value chain for our markets. Sapphire strives to bridge smart connections in the region, getting the right product for our consumers, and creating new experiences with good value for money. Our Vision is to create new value for our partners, optimize reach and achieve shared objectives
Teams
Meet our team members
We Focus on the details of everything we do. All to help businesses around the world
Focus on what’s most important to them.
Zane Sorell
CEO
Enjoys adventurous travel, seeks new cultures and offbeat destinations